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ITT 153: Archetypes and Copywriting with Bnonn Tennant

Bnonn Tennant is the founder of InformationHighwayman.com. He’s a copywriting expert who uses archetypal narratives to create captivating content that sells. In this broadcast, Bnonn Tennant and I talk about: Vicarious transcendence (a term Bnonn coined that will help you write better copy) How to use movies and tv shows to write better email newsletters How to implement archetypal themes...

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