Learn how to sell anything (that’s worth selling) in this 7-minute video that film critics everywhere are raving about*:

*I can neither confirm nor deny this statement.

This training is based on the launch of a business mastermind + training program for veterans, and is Part 3 of a 3-part training.

In Part 2, I explained how I thrashed the idea using The Open-Loop Product Development Framework. This allowed us to outline and wireframe our product and specifically how we intended to launch it.

In Part 1, I explained how we developed our lean marketing funnel by using The 1-1-1 Product Launch Method. This let us build out the entire sales funnel to drive potential prospects to our product offer.

In Part 3, I want to talk about the offer (and the pitch).


  1. how we designed the offer (what tools, mediums and platforms we used)
  2. how our first attempt was a success and a failure (sorta)
  3. and how we made a slight tweak to our sales process to increase sales by 400%

Let’s get to it: