Dov Gordon is a coach who helps consultants, coaches and experts get ideal clients. He is the founder and head coach of The Alchemist Entrepreneur, which works on the core concepts of your marketing message and systematic implementation.
On today’s episode, I sit down with Dov Gordon, a coach who helps consultants, coaches and experts land their ideal clients. We dive into precisely how you should be crafting your tagline or hooks that will allow you to get more clients. My big takeaway from today’s conversation is Dov’s three step process that he walks through with clients when he’s helping them develop their taglines and hooks.
In this broadcast, Eric and I talk about:
What led Dov to enter the consultant space
How did Dov use the “live it to learn it” mentality
In what ways did Dov use experiential learning without a college education
What is the “path of mastery” and how it applies to a marketing funnel
How to lead a customer through an experience
The importance of connecting with a master/mentor to save yourself time
What is considered interesting content for an ideal customer/client
How the ideal client is concerned with a problem that they have and don’t want, and a result they want and don’t have
Why starting simple, such as assessing a general problem, engages further interest in the consultation
In what ways can a consultant shift positions to attract higher end clients
Why a consultant should ask themselves what problems they help solve and what results they can enable
When you gain the trust of an ideal client, how do you effectively close
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