Meny Hoffman is the Chief Executive Officer of Ptex Group, a marketing agency located in Brooklyn, NY, and a published business author. He is a lifelong entrepreneur who is passionate about collaborating with growing businesses to create winning strategies that yield hard-hitting results. More recently, Meny has fused his business development experience into the role of an angel investor. By investing in promising startups and walking them through the challenging journey of growth, Meny knows he’s fulfilling his entrepreneurial calling, while helping his fellow business people succeed.
In today’s conversation, I sit down with Meny Hoffman to talk about what it was like for him to build his agency from scratch and to be in business for close to a decade now in New York and still thriving. We dive into what it’s really like to bootstrap an agency, how he approaches hiring, his processes and systems for that, and how he gets the right employees on board in the right way. This is a particular interesting conversation for anybody who’s hiring, has staff or is thinking about going through the hiring process. My big takeaway from today’s conversation is that it’s hard work to grow any kind of successful organization, but hiring the right people may be a critical component to your success.
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