I started consulting 10 months ago.
The first time I offered my services I felt like a phony.
- Who am I to offer training / coaching / consulting?
- There are so many people better than me out there in the world, why bother?
- Who would pay me for my time?
While I felt comfortable and confident with the topics I teach (publishing, product launches, online biz, etc.), I wasn’t sure people would see the value…
And I figured even fewer would take me up on it.
In spite of the voices in my head telling me to stop (The Enemy), I decided to test it out anyway…
Before I was ready.
Before I felt confident.
Fast forward a month, and the results were in: people did want my services and were willing to pay a generous amount (click here to read about how I made more than the average US doctor on an hourly basis).
Not only that, but offering my services helped me build confidence in myself and my knowledge.
It’s hard to put a price on how much that’s worth…
Since that initial experiment, I’ve learned a lot about consulting and selling a service (what people value, how to overdeliver, etc.).
However, never being content with where I’m at, I started looking to other freelancers and consultants who could teach me a thing or two about best practices for service-based businesses and how to set yourself apart in a crowded marketplace.
Enter: Liam Veitch.
Liam is a freelancer who has made over $1,000,000 from his freelancing services – and he did that in three years.
He recently wrote a book about it called Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer.
Having just finished the book, I can confidently say it’s one of the best books I’ve read on the topic of service-based businesses, and sheds an important light on how we ought to position ourselves in the marketplace (no matter what business you’re in).
Here are some of my key takeaways from the book:
- Focus on evolution. Instead of trying to be the best, look at ways you can make yourself better. In this moment. On this project. With this client. Incremental improvement always wins in the long run
- Focus on value . The difference between the top 3% of freelancers and consultants (or anything, for that matter) and everyone else? The top 3% position themselves as experts, linchpins, and value-creators…instead of doing menial tasks (what most freelancers do), a top freelancer looks at the “value-add” of his or her work and focuses on the clients bottom line (how will my work multiply your reach, impact, etc.).
- Promote yourself. The people who get the best paying gigs are the people who are constantly out there. No, you don’t have to be self-aggrandizing nor shamelessly promote your service. That’s the worst way to do it…a better way: share your work. People who share their work and teach are the people who come to mind when we’re thinking about topic X (and therefore, will be the people we hire when we need an expert).
There’s a lot to learn from this book, several pieces of advise I’m implementing as we speak.
So if you’re a freelancer, consultant, or if you’re just now considering ways to sell your services, check out Liam’s book: