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because

“there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things…” [Niccolo Machiavelli]

The instigator is the first to break the old by leading the new.

The instigator is the first to jump out of the helicopter; the first onto the beach; the first into the fray.

The instigator duels with order and dances with uncertainty.

The Art of Instigating is about taking the lead, not in spite of uncertainty, but because of it; it’s about doing the difficult thing not in spite of the difficulties, but because of them; it’s about daring greatly not in spite of the perils, but because things are perilous.

The instigator doesn’t dare anything in spite – he only dares because.

 


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