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the enemy
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"Finally!" Sarah smiles. She’s got it: the perfect idea. After an afternoon of brainstorming with her group, Sarah’s come up with dozens of brilliant ideas, but one in particular resonates with her. Something about the idea just makes sense; it has tons of money making potential (after crunching the numbers, it works, no question about […]
burn the boat
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493 years ago, Cortez and an army of 600 soldiers landed on the shores of Central America and conquered an empire of over 5 million people. His first order upon landing: destroy the ships. Cortez knew if he kept the ships seaworthy, the men would believe they could escape if things went south. By destroying […]
the warfare of creativity (3 ways to identify and become an instigator)
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What separates the instigator from 99.9% of society? It's not being the smartest - plenty of entrepreneurs and artists will freely admit they're not the sharpest tools in the shed. It's not connections - there are plenty of people with connections that never go on to do anything great. It's not luck - plenty of people get […]
when do you quit?
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In the first stage of instigating, life takes it easy on you. In the beginning, you have beginners luck on your side. You get lucky by running into someone who wants to promote your product, or a clever blog post you write takes off, or you add 50lbs to your bench-press in the first month […]
the myth of the tribe (the fear of finishing)
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The most common fear of every leader, innovator, and instigator is fear of finishing. It may sound counterintuitive – after all, these are the people who start things, who lead, who create change – but their fear is very real. Every instigator experiences this same fear. From the moment he begins, through every setback and project-halting mistake, […]
be unreasonable
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Starting is hard work. I mean really hard. And I don’t mean “starting a million-dollar startup” is hard, or “starting a best-selling book” is hard…I mean STARTING is hard. The act of starting – of initiating a project on your own accord, with the expectation to finish, that no one told you to start, with […]
How small actions can conquer anything (the power of compounding interest in life)
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So you've started writing your book (or building your website, or organizing your gang) and you’re at a standstill. After a week of consistent, daily action, you find yourself too swamped in trivial tasks to do the important work. You’ll pick it up next week, you think to yourself. Don’t. Put the trivial tasks to the side […]
do the work (what Steven Pressfield can teach us about being remarkable)
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How often do you start your day backwards? You know, by checking email, or phone messages, or reading the news? Do any of those things directly impact the project you’re working on, or the brand you’re creating, or the book you’re writing? Do any of them impact the rest of your day at all? My […]