Search Results
The future of email marketing
4
Min read /
No Comments
New privacy changes are coming that could hurt your email marketing efforts. Here's what to do about it.
Affordances and Obstacles: How to navigate through turbulent times
4
Min read /
4 Comments
Discover the secret to dealing with uncertainty, fear, and chaos by understanding the difference between affordances and an obstacles.
The Fear Economy: the growth of fear bait and what to do about it
3
Min read /
23 Comments
Whatever "social media" was intended to be, in the last few years it seems to have begun an inexorable decline into what it always had to become: A 24/7, always-on, personalized fear machine. All you have to do is look into the "black mirror" in your pocket, and you'll see what I mean. How many […]
How to Use Facebook Messenger to Sell More Books
< 1
Min read /
One Comment
Learn how to grow your reach and increase your profit by selling books directly to your readers, fans, and followers via Facebook Messenger.
7 marketing lessons from "The True Believer" (a book about mass movements)
8
Min read /
14 Comments
"The True Believer" is a book about mass movements that also happens to be a very useful blueprint for your marketing. Written by Eric Hoffer and originally published in 1951, "The True Believer" makes a convincing case for the existence of "mass movements" - what they are, how they work, how they form, and their […]
Should you host a virtual summit?
2
Min read /
One Comment
Discover the good and bad of hosting a virtual summit.
Fake traffic and the scam that is social media
2
Min read /
8 Comments
Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever […]
How to profit from the long tail
2
Min read /
No Comments
The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, […]
How does a free book make money?
3
Min read /
No Comments
A newsletter subscriber recently asked me this question: "how does launching a book as a freebie help to make the book make money over the long term?" I get this question a lot. It's partly why I created a completely free course about how to launch a free book, and why I've even shown people "behind […]
Influencer Marketing: how to get influencers to sell your product for you
< 1
Min read /
6 Comments
Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference-goers; and the packed house proved that to be true. Of course, why wouldn't this topic get a lot […]