How to profit from the long tail

The way we market and sell online is changing.

There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.).

This growth comes with a price: more noise (aka competing offers other than your own that are targeting the same market).

And things are only going to heat up over the next 3 to 5 years.

Question is:

Are you positioning yourself and your business in such a way that you can profit from these changes over the next decade?

Not sure? No sweat.

I explain how it all works in this video:

(p.s. did you know you can subscribe to my youtube channel here?)

In this video, I'll show you how to make a profit from digital products during these changin' times.

Things I cover:

  • The long tail (what it is and why it matters) and the shift toward the longer tail
  • "Into thin Air," "Touching the Void" and what makes a perennial bestsellers
  • A look at the trends (and what they mean for your business or creative pursuit)
  • 3 criteria for choosing your long tail, niche market (great for running targeted marketing campaigns)
  • Seth Godin's quadrant technique
  • How to increase traffic, subscribers, and sales by finding your “edge”
  • A look at examples of long tail market leaders (and what we can learn from them and how you can apply it to your business)

Things I mention in the video:

Additional resources and references:


What’s your “niche” or long tail space / area / topic? Have you considered going deeper / more narrow? Why or why not?

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