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ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus

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David Burkus is a best-selling author, and a sought after speaker and associate professor of leadership and innovation at Oral Roberts University. David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. His TED talk has viewed over 1.9 million times, and he is a regular contributor to Harvard Business Review.

Today, David speaks about his newest book, Friend of a Friend, which offers readers a new perspective on how to grow your networks and build key connections, based on the science of human behavior, not rote networking advice. It offers a strategic way to approach this idea of relationship building in the context of business.

We don’t just talk, we get into the weeds but how to connect to people how to follow up and more. So even if you’re the most socially awkward kid on the block, this will still work for you.

All right. Let’s go ahead and dive into today’s conversation.

In this broadcast, David and I talk about:

  • David’s entry about the inception of an idea for his book.
  • Why your network does matter
  • How to start and stay up to date and keep in touch with people especially if you’re introvert
  • Why you should be doing everything in your power to build relationships
  • The importance of being authentic and understanding the network that you’re already in.
  • What is the most profitable way to build your business through effective networking
  • What are actually your strong and weak ties in your network
  • Become a ”super connector”
  • How to connect in the right way in digital space
  • Ways to do effective connecting


How to Connect with David :

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