ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus

in the trenches EP 170 - ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus

David Burkus is a best-selling author, sought after speaker and associate professor of leadership and innovation at Oral Roberts University. David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. His TED talk has been viewed over 1.9 million times, and he is a regular contributor to Harvard Business Review.

I brought David on In The Trenches to discuss his latest book, Friend of a Friend, which offers readers a new perspective on how to grow your network and build key connections, based on the science of human behavior. The book offers a strategic way to approach this idea of relationship building in the context of business.

In this broadcast, David and I talk about:

  • What inspired "Friend of a Friend"
  • Why your network matters (inter-personally and financially)
  • How to connect with and keep in touch with people, even if you're introvert
  • Why you should be doing everything in your power to build relationships
  • The importance of being authentic
  • The most profitable way to build your business through networking
  • What makes a strong tie and a weak tie
  • How to become a ''super connector''
  • And much more

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