I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...
How to Find Your First 1,000 Customers (a $100 million case study)
In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...
The 5 Most Effective Online Sales Techniques I Learned from Two Girls in Indonesia
Indonesia is a funny place. On the one hand, you find some incredible artisan craftsmanship – stuff that would cost 10 or 20 times more in the States (minimum). On the other hand, you have someone trying to sell you something (anything) every ten feet. *true story: as I was walking down a street in Bali, amongst the offers of lunch, massages, and places to stay, a guy asked me if I wanted a tune...