instigate. inspire. lead.

about Tom


What Do You Want to Create With Your Life?Instigating

Do you have a book inside you waiting to be written?

A business you’ve been dying to build?

Or maybe a movement begging to be brought to life?

If you’ve ever wanted to do something creative, remarkable and worthwhile, then you came to the right spot.

I’m Tom and I help people start, finish, and ship creative projects.



Face it – doing creative work is tough and unforgiving.

It’s an inner creative battle and it can break even the most ambitious and passionate individuals.

And that’s why you shouldn’t fight your battles alone.

When you join the Resistance, you join the growing army of artists, writers and creative entrepreneurs each fighting the creative fight to do do remarkable work and impact the people that matter.

As a member, you get exclusive access to powerful, actionable content, designed to help you break through creative block and create your life’s work.

Stop fighting your inner creative battles alone.

How I Can Help You

I believe everyone has a great, creative project inside of them – something waiting to be taken seriously, something begging to be given the chance, something demanding to be brought into existence. It could be:

    • a book, business, or blog
    • a brand new invention or a world-changing movement
    • the evolution of an idea or a complete overthrow of the status quo.

Whatever it is, you have it inside you, and it’s about time you took action. This blog isn’t for everyone and it’s not supposed to be. But it is for the small, passionate few who care deeply about art, creativity, and impacting the world. If that’s you, sign up and I’ll send you my book The Art of Instigating for free. The Art of Instigating and all the other content I produce is designed to help you take your project from idea to reality.

What People are Saying:

“When I’m looking for business smarts, not just Internet business, but business smarts, Tom is one of the first people I turn to. It started with PWYW product launches and now he is one of my primary advisors on the launch of my latest book. His work has my highest recommendation.” - Ryan Hanley, Hanley Media Lab

“There was something about Tom that jumped out at me when I first came across him in a group forum we both belonged to. I noticed a rare combination of great work ethic, positive attitude and willingness to learn. We immediately connected and then collaborated on a variety of projects. He has a smart and savvy take on business and in particular how to grow a business. He’s one of my most trusted advisors whenever I have a question about my own business.” - John Corcoran, Founder of, prior writer for the White House

“Tom is one of those rare people that you meet and just know they’re a rising star, on their way to greatness. It’s been an absolute pleasure working with him on the Paid to Exist book and having his guidance launching it. His hustle, heart and commitment to giving courageously makes him shine. I’m grateful to have him in my corner.” - Jonathan Mead, Founder of

“In 3 months of straight up hustle, Tom was able to help The Flight Formula, a collaborative startup, evolve from a beta test to almost $50k in early adopter stage revenue. Tom brings instigative action to a startup team propelling them into early momentum together.” – Jason Spencer, Founder of The Flight Formula

“He’s the greatest thing since sliced bread.” – Will Lenzen, Creative Director at Cycle Studios

“It is uncanny how Tom writes about topics that parallel my struggles every week.  It’s almost like he is spying on me.  I am grateful for knowing Tom.  His encouragement and insights have kept me from not quitting on my dreams.” - Nate Kutsko  //  Founder of Kutsko Kitchen 


As Seen or Featured on (note: they’re kind of a big deal):

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About Tom Morkes

Hey, I’m Tom and I’m an author, publisher, and instigator.

Tom Morkes headshot3

I’m the CEO of Insurgent Publishing, a boutique publishing company (we make books for the creative outliers of the world).

I’ve written 3 books: The Art of Instigating, 2 Days With Seth Godin and The Complete Guide to Pay What You Want Pricing (all of which I sell as Pay What You Want through my website).

And I help people build businesses, books, and movements.

I graduated from the United States Military Academy at West Point, NY, I’m an Iraq War veteran, and, for a while, I got paid to jump out of helicopters.

This blog is my way of applying what I’ve learned leading troops in combat to the world of entrepreneurship, writing and art.

During my years of active duty military service, I’ve learned no more important lesson than this: people need you to instigate.

Every team is waiting for someone to take point, to lead, to be the first to jump out of the helicopter.

Your opportunity is to be that leader.

Easier said than done…

That’s why you shouldn’t do it alone.

Fighting a war is easier with an army.

When you subscribe below, you join me and the growing army of artists and entrepreneurs, each fighting the inner creative war to do remarkable, impactful work for the people who matter.

It’s not for everyone…

But it could be for you.

I hope to see you in the fray.

Never Fight Alone: