I’m building a new closet in our house:
It doesn’t look like much, but it’s coming together, believe me.
When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion).
It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand paper to remove entire lengths of board to get them to fit together.
So I searched online to see if someone else had my woes…after several searches, it turned out there are tools out there that can help with getting wood lined up correctly in seconds (instead of in hours, by hand).
So I bought this thing called a planer and it ended up being a win-win:
The company that makes the planer wins (they got the sale), and I win (this tool will help me do a job better, faster, etc.)
But here’s the thing:
If you had asked me a week ago if I needed a planer, I would have said no. In fact, I’d have no idea what you were even talking about.
If you tried to make the case that I will need this thing at some point down the line, it wouldn’t work. I would have ignored you until I came to the point where I recognized the need for myself.
Once I understood my own need (aka: I got the joke), then I could properly process what sort of offer was in front of me. No marketing attempt made before I got the joke would have worked.
So you want to get more sales? And you want more people buying from you?
Learn to market and sell only to people who get the joke.
I’ll show you how to think about marketing so you get more customers buying now, instead of later, in this video:
What we cover in this video:
- the language of need (if you don’t understand this, you’ll continue to fail at selling anything)
- why it’s better to market and sell to people who get the joke
- 3 psychological triggers that get people to buy now instead of waiting till later (these work way too well)
Things I mention in the video:
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What are you selling and to whom? What’s the joke that they get that others don’t?(i.e. the reason people buy from you, and not someone else)
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