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ITT 161: From Employed to Entrepreneur with Kayla Hollatz

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In today’s broadcast of In The Trenches, I sit down with author, content creator, brand strategist, and copywriter, Kayla Hollatz. Kayla shares her journey from day job to self-employed. She shares the unavoidable struggles and enthralling successes that make her business what it is today.

In this broadcast, we talk about:

  • How to get started with copywriting
  • What does taking the leap from employment to entrepreneurship look like
  • The power of copywriting
  • How to stand out from the crowd in Copywriting
  • Get focused on selling your personal brand
  • Do what you do for your clients for yourself
  • The wonders of word-of-mouth referrals
  • Defining brand voice
  • The area where people don`t spend enough time when defining their personal brand
  • How to understand your current brand voice
  • The area where we have the biggest opportunities
  • The website pages with the most traffic
  • How to make sure your copy fits with your overall strategy
  • How to stay in your ¨zone of genius¨ and why it is important
  • Balancing life with business
  • Leveraging the power of a calendar
  • Fast growth and sustainability of business
  • Redefining your business and renewing areas of focus
  • Journaling as a tool for personal and business reflection
  • Internal before external: Looking within yourself to bring the business together
  • Structuring your business model to work for you
  • Redefine what work looks like for you

And much more…

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