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The Podcast

Regina Anaejionu is the creator of ByRegina.com. She has been writing, growing online communities, and selling products and services online since 2008. She's done everything from full time writing, to design work, to WordPress website creation, to publishing her own courses and ebooks. In today's conversation, we talk about 'sensative sales.' In a nutshell, it's […]
Megan Reamer is the co-founder and CEO of Jackson's Honest, a healthy foods company. Megan and her husband Scott started Jackson's Honest as a way to share their son Jackson's story and the delicious snack foods they made for him. Jackson's Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic […]
Akira The Don is a British musician, DJ, and producer. Akira has produced and co-written 3 UK top 40 hits and makes music for movies, video games, ad soundtracks, and more. More recently, Akira has developed a new series of lofi music remixes featuring audio clips from lectures and podcasts of people like Jocko Willink, Dr. […]
Eric Bakey is a direct response copywriter and conversion copywriter who uses visuals in cartoons to communicate direct response marketing strategies for small business owners. He helps bridge the gap between strategy and results. In today's conversation we talk a little bit about direct response copywriting, but where we really dig in is how Eric […]
Bnonn Tennant is the founder of InformationHighwayman.com. He's a copywriting expert who uses archetypal narratives to create captivating content that sells. In this broadcast, Bnonn Tennant and I talk about: And much more. In The Trenches with Tom Morkes on YouTube: Additional Resources and How to connect with Bnonn Tennant online: Get the Latest Broadcasts […]
Damion Lupo is the founder of Total Control Financial, a company with a mission to empower people to transform their financial future by taking control of their retirement funds. Many people treat their saving and investing as a side thought, storing their money in traditional 401k and IRA accounts. According to Damion, this is not […]
Chris Badgett is the co-founder of LifterLMS, learning management software that allows you to create and sell online courses. Chris is a veteran of In The Trenches, making an appearance on episode 95. On that episode, we broke down what it takes to ensure student success. This topic is so important because most course creators […]
Vincent LoTempio is a registered patent attorney. He helps entrepreneurs, artists, writers, and creators understand, create, and file patents, trademarks, and copyright. In today’s conversation, we discuss the differences between patents, trademarks, and copyright, including what they are, how they’re distinct from one another, and what they actually do for you. We also discuss common […]
Tom Schwab is the founder of Interview Valet, a podcast booking service. If you’ve ever wanted to get interviewed on a podcast, Tom Schwab's Interview Valet can help. In today’s conversation, Tom and I talk about the art and science of podcast - specifically in terms of how we can use podcasting to market and […]
Whitney Johnson is a speaker, podcast, and author of "Build an A Team," published by Harvard Business Press. In "Build an A Team," Whitney explains her "S curve" framework - a methodology for understanding competence and mastery in the context of personal and professional development. The Whitney Johnson S curve framework was developed while she […]
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