I'm building a new closet in our house:
It doesn't look like much, but it's coming together, believe me.
When I started, I didn't really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion).
It wasn't until I started putting the pieces of the puzzle together that I realized I needed something better than sand paper to remove entire lengths of board to get them to fit together.
So I searched online to see if someone else had my woes...after several searches, it turned out there are tools out there that can help with getting wood lined up correctly in seconds (instead of in hours, by hand).
So I bought this thing called a planer and it ended up being a win-win:
The company that makes the planer wins (they got the sale), and I win (this tool will help me do a job better, faster, etc.)
But here's the thing:
If you had asked me a week ago if I needed a planer, I would have said no. In fact, I'd have no idea what you were even talking about.
If you tried to make the case that I will need this thing at some point down the line, it wouldn't work. I would have ignored you until I came to the point where I recognized the need for myself.
Once I understood my own need (aka: I got the joke), then I could properly process what sort of offer was in front of me. No marketing attempt made before I got the joke would have worked.
So you want to get more sales? And you want more people buying from you?
Learn to market and sell only to people who get the joke.
I'll show you how to think about marketing so you get more customers buying now, instead of later, in this video:
(p.s. subscribe to my youtube channel here)
What we cover in this video:
Things I mention in the video:
What are you selling and to whom? What’s the joke that they get that others don’t?(i.e. the reason people buy from you, and not someone else)
Share below!
Did you know that half of all internet traffic is fake?
True story:
According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots.
In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake).
Have you ever wondered why you get such dismal results from activities like posting on social media?
Because fake people don't buy things.
So here's a better strategy:
Target REAL PEOPLE who have actually BOUGHT REAL THINGS before, and then get your offer (book, product, course, software, whatever) in front of them.
I'll show you how in this mind-melting new training video:
(p.s. subscribe to my youtube channel here)
What we cover in this video:
Things I mention in the video:
This is part 2 of my series on the long tail. Click here to watch part 1:
"The Long Tail: the secret to making a profit from digital products over the next decade"
What’s your topic / niche / subject? Where can you "slide in"?
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The way we market and sell online is changing.
There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.).
This growth comes with a price: more noise (aka competing offers other than your own that are targeting the same market).
And things are only going to heat up over the next 3 to 5 years.
Question is:
Are you positioning yourself and your business in such a way that you can profit from these changes over the next decade?
Not sure? No sweat.
I explain how it all works in this video:
(p.s. did you know you can subscribe to my youtube channel here?)
In this video, I'll show you how to make a profit from digital products during these changin' times.
Things I cover:
Things I mention in the video:
Additional resources and references:
What’s your “niche” or long tail space / area / topic? Have you considered going deeper / more narrow? Why or why not?