Orracle Analytics

CategoryGrow Your Audience

7 marketing lessons from “The True Believer”

“The True Believer” is supposed to be a book about mass movements. Written by Eric Hoffer and originally published in 1951, “The True Believer” makes a convincing case for the existence of “mass movements” – what they are, how they work, how they form, and their destructive capability, etc. I can’t speak to its applicability in a political capacity...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

How does a free book make money?

A newsletter subscriber recently asked me this question: “how does launching a book as a freebie help to make the book make money over the long term?” I get this question a lot. It’s partly why I created a completely free course about how to launch a free book, and why I’ve even shown people “behind the scenes” of a free book launch that went on to generate...

Influencer Marketing: how to get influencers to sell your product for you

Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference goers; and the packed house proved that to be true. Had a great time presenting at the Military Influencers Conference. If you missed the presentation (“How to build an army of...

Where Aspiring Entrepreneurs Should Spend Their Energy

When people sign up for my email newsletter, the first email they get is an inquiry: What is the BIGGEST pain / problem / or struggle you’re dealing with right now in your business? I typically get dozens of responses a week, and I do my best to answer each one. Over time, when I notice a similar questions being asked, I like to write a blog about it to help more people (and point new...

One question to help you make better choices in life

As you know, Black Friday, Cyber Monday, Wacky Wednesday, and a whole bunch of other cleverly named days are coming up… Each will present you with a plethora of discounted items, from TV’s and Furbies, to digital games, music, and software at bargain prices. I am actually a huge fan of this time of year. Not because it turns some people into stampeding, 28 Days Later zombies to get...

Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...

How to Find Your True Calling

Have you found your true calling? Seriously, have you? I know this question can come off sounding corny… After all, “finding a calling” sounds like something only hippies and hipsters (cousin of hippy) have time to ponder (over cups of latte or green juice, I’m sure). For the rest of us who are trying to make a living, a calling is just another “nice idea” that...

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