Orracle Analytics

CategoryGrow Your Audience

How does a free book make money?

A newsletter subscriber recently asked me this question: “how does launching a book as a freebie help to make the book make money over the long term?” I get this question a lot. It’s partly why I created a completely free course about how to launch a free book, and why I’ve even shown people “behind the scenes” of a free book launch that went on to generate...

Influencer Marketing: how to get influencers to sell your product for you

Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference goers; and the packed house proved that to be true. Had a great time presenting at the Military Influencers Conference. If you missed the presentation (“How to build an army of...

Where Aspiring Entrepreneurs Should Spend Their Energy

When people sign up for my email newsletter, the first email they get is an inquiry: What is the BIGGEST pain / problem / or struggle you’re dealing with right now in your business? I typically get dozens of responses a week, and I do my best to answer each one. Over time, when I notice a similar questions being asked, I like to write a blog about it to help more people (and point new...

One question to help you make better choices in life

As you know, Black Friday, Cyber Monday, Wacky Wednesday, and a whole bunch of other cleverly named days are coming up… Each will present you with a plethora of discounted items, from TV’s and Furbies, to digital games, music, and software at bargain prices. I am actually a huge fan of this time of year. Not because it turns some people into stampeding, 28 Days Later zombies to get...

Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

I watched the new Steve Jobs movie last week. Spoiler: he invents the iMac. The point of the flick: paint a portrait of the guy that created the iPod, the round, partially-translucent, magenta colored desktop computer, and giant smartphones called iPads. It seems the writer-director combo decided the best way to do this would be to time-travel the viewer to three (maybe four, I lost count)...

How to Find Your True Calling

Have you found your true calling? Seriously, have you? I know this question can come off sounding corny… After all, “finding a calling” sounds like something only hippies and hipsters (cousin of hippy) have time to ponder (over cups of latte or green juice, I’m sure). For the rest of us who are trying to make a living, a calling is just another “nice idea” that...

What Makes You The Expert?

This past June, my wife and I spent 15 days exploring Ecuador. Unlike the other countries we visited this past year, our Ecuador adventure involved a lot of bus travel. On the plus side, Ecuadorian bus travel is cheap. We traveled by bus from the Pacific Ocean to the Amazon jungle, with a couple stops in between for good measure, all for less than $100 USD. On the not-quite-plus-side, the bus...

How to Get Paid While Traveling Around the World

In the past twelve month, I’ve: Traveled to 5 continents Spent time in 12 countries Literally lived out of a car for two months in New Zealand Almost got stomped by an elephant in Africa Snorkelled the Great Barrier Reef Driven through the deserts of Namibia to find cave man paintings (found them!) Had way too many doble espresso con crema’s in Argentina Canoed around the Amazon And a lot of...

5 Reasons to Share Your Work

Today’s blog post is about a question I don’t ever get asked, but I wish people WOULD ask me: Tom, why should I share my work online? Great question, Tom! And I’ll explain in one second. But first, a backstory… I started my terminal leave from the Army 1 year ago this month (actually, 28 June to be exact, but I’m a little delayed on posting this). Terminal leave is the confusing name the Army...

The 2 Most Important Business Lessons I Learned from Andrew Warner of Mixergy

Of all the cruel punishments the Greek gods bestowed on humans (and one another), the punishment of Sisyphus has to be the worst. Sisyphus was the king of Ephyra and the son of Aelius (ruler of the winds and son of Poseidon…the guy has some serious lineage behind him). He was also a prideful, deceitful, murderous ruler; not only was he a chronic liar (deceiving both gods and humans), but he...

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