Orracle Analytics

CategoryGrow Your Audience

The Fear Economy: the growth of fear bait and what to do about it

Whatever “social media” was intended to be, in the last few years it seems to have begun an inexorable decline into what it always had to become: A 24/7, always-on, personalized fear machine. All you have to do is look into the “black mirror” in your pocket, and you’ll see what I mean. How many scrolls, swipes, or taps does it take to find your first piece of bad...

7 marketing lessons from “The True Believer” (a book about mass movements)

“The True Believer” is supposed to be a book about mass movements. Written by Eric Hoffer and originally published in 1951, “The True Believer” makes a convincing case for the existence of “mass movements” – what they are, how they work, how they form, and their destructive capability, etc. I can’t speak to its applicability in a political capacity...

Fake traffic and the scam that is social media

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

How does a free book make money?

A newsletter subscriber recently asked me this question: “how does launching a book as a freebie help to make the book make money over the long term?” I get this question a lot. It’s partly why I created a completely free course about how to launch a free book, and why I’ve even shown people¬†“behind the scenes” of a free book launch that went on to generate...

Influencer Marketing: how to get influencers to sell your product for you

Last week, I spoke at the annual Military Influencers Conference on the topic of influencer marketing. Before my presentation, I was told by the host of the event that my topic was in high demand from conference goers; and the packed house proved that to be true. Had a great time presenting at the Military Influencers Conference. If you missed the presentation (“How to build an army of...

Where Aspiring Entrepreneurs Should Spend Their Energy

When people sign up for my email newsletter, the first email they get is an inquiry: What is the BIGGEST pain / problem / or struggle you’re dealing with right now in your business? I typically get dozens of responses a week, and I do my best to answer each one. Over time, when I notice a similar questions being asked, I like to write a blog about it to help more people (and point new...

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