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The Author’s Guide to Building an Email List (and selling more books)

Fact: 1/3rd of all self-published authors earn less than $500 a year from their publishing efforts. Take that in for a moment… $500. That’s not even enough money to pay for a single month’s rent in most major cities. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. In other words, 4 out of 5 books won’t even hit triple digit sales...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

Success Hacking 101: How to Turn an Idea Into A Business Without Money, an Audience, or Technical Skills

How can you turn an idea into a business: if you don’t have a “technical” skill (i.e. you’re not an engineer or programmer)? if you don’t have a lot of money (nor do you want to spend a lot of money to get the idea started)? if you want to get it up and running without going all in and putting your life (or credit) on the line for it? That’s what Jon Nastor, ex-punk rocker turned entrepreneur and...

How to Build a Lean Sales Funnel From Scratch

  In 2014, I collaborated on and launched a 5-figure business. What started as just an idea several months prior culminated in a launch that brought in $40,000+, allowing us to fund our operations for the foreseeable future and take our business to the next level. In part 1, I wrote about “The Open Loop Product Development Framework” – a process I use to thrash an idea until it’s clear...

The 5 Most Effective Online Sales Techniques I Learned from Two Girls in Indonesia

Indonesia is a funny place. On the one hand, you find some incredible artisan craftsmanship – stuff that would cost 10 or 20 times more in the States (minimum). On the other hand, you have someone trying to sell you something (anything) every ten feet. *true story: as I was walking down a street in Bali, amongst the offers of lunch, massages, and places to stay, a guy asked me if I wanted a tune...

21 insights into the brain of a marketing genius

[infopane color=”1″ icon=”0101.png”]This is the second post in the Seth Godin meetup series. You can find the first post here. Stay tuned and sign up for my free newsletter, The Resistance Broadcast, so you don’t miss the next post in the series (hint: it’s about designing a website that converts, telling a story that sells, and building a brand that people...

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