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Tagmarketing

How to get customers to buy now, not later

I’m building a new closet in our house: It doesn’t look like much, but it’s coming together, believe me. When I started, I didn’t really know what tools I needed to get the job done; I just used what I had (the hands of a man, the heart of a lion). It wasn’t until I started putting the pieces of the puzzle together that I realized I needed something better than sand...

How to reach new customers using this “long tail” marketing strategy

Did you know that half of all internet traffic is fake? True story: According to research conducted and compiled by HostingFacts, 51.8% of all internet traffic comes from bots. In other words, every other person who visits your blog, lead magnet, or sales page is very likely a bot (and totally fake). Have you ever wondered why you get such dismal results from activities like posting on social...

ITT 178 – Million Dollar Launches Like a Boss with Roland Frasier

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest growing companies. He has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He is currently growing DigitalMarketer, RivalBrands, and Plattr while advising over 150...

How to profit from the long tail

The way we market and sell online is changing. There are more people online than ever before, spending more money than ever before on things that give them a leg up in the world. That means more money going to ebooks, ecourses, and other forms of online education; coaching, consulting, and advisory services; software solutions, and high quality implementors (engineers, designers, etc.). This...

ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox

AJ Wilcox is an online marketer since 2007 and founder of B2Linked  which is a LinkedIn Ads performance agency. Extremely active in the online marketing community, he is a LinkedIn Certified Ads Partner, and he manages the official LinkedIn Ads group forum, and he is a board member of SLC | SEM among other things. An exotic car nut and a triathlete. He lives in Utah with his wife and four...

ITT 165: This is Marketing with Seth Godin

Seth Godin is the bestselling author of 19 books, a successful entrepreneur (founder of Yoyodyne, Squidoo, and others), has been inducted into the Direct Marketing Hall of Fame and the Marketing Hall of Fame, and was recently quoted on the TV show “Billions” (which is braggable, so I had to include it). A self- proclaimed teacher, Seth motivates and inspires countless people around...

The Author’s Guide to Building an Email List (and selling more books)

Fact: 1/3rd of all self-published authors earn less than $500 a year from their publishing efforts. Take that in for a moment… $500. That’s not even enough money to pay for a single month’s rent in most major cities. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. In other words, 4 out of 5 books won’t even hit triple digit sales...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

Success Hacking 101: How to Turn an Idea Into A Business Without Money, an Audience, or Technical Skills

How can you turn an idea into a business: if you don’t have a “technical” skill (i.e. you’re not an engineer or programmer)? if you don’t have a lot of money (nor do you want to spend a lot of money to get the idea started)? if you want to get it up and running without going all in and putting your life (or credit) on the line for it? That’s what Jon Nastor, ex-punk rocker turned entrepreneur and...

How to Build a Lean Sales Funnel From Scratch

  In 2014, I collaborated on and launched a 5-figure business. What started as just an idea several months prior culminated in a launch that brought in $40,000+, allowing us to fund our operations for the foreseeable future and take our business to the next level. In part 1, I wrote about “The Open Loop Product Development Framework” – a process I use to thrash an idea until it’s clear...

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